Have Consumers Won? Ad Blockers and the Demise of the Industry

Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated,…Read more Have Consumers Won? Ad Blockers and the Demise of the Industry